The challenge
Conforama Iberica sells furniture, appliances and home goods (more than 7,000 products) through its websites and 60+ stores spread over mainland Spain, Portugal and three island regions.
- Every web order in the right store, at once. An order placed online must reach the store that delivers it or hands it over (home delivery or free in-store pickup) the moment it is placed, with that store’s stock.
- One price, online and at checkout. The price a customer sees must be the one applied to the basket, with the promotions the company decided, including the offers for the members of its Club Confo loyalty programme.
- One back office. Products, promotions, customers and orders live in the company’s Microsoft Dynamics 365: the websites must follow it, without entering anything twice.
The solution
Gridbees is the commerce engine behind Conforama Iberica’s websites, connected to Dynamics 365.
- Orders: captured by Gridbees and pushed to the physical stores in real time, against each store’s stock and the zones it serves.
- Prices: Gridbees’ pricing engine values every basket. The promotions, designed in Dynamics 365, are imported and applied to it.
- Club Confo members: the programme is managed in Dynamics 365; its members are imported into Gridbees so that their offers apply online.
- Microsoft Dynamics 365: a dedicated connector keeps Gridbees and the back office in step.
The results
“Over the last 6 years the e-commerce turnover of Conforama Iberica has been growing steadily.” — Jean Corpeti, Conforama Spain
One engine for the online orders and prices of two countries and three island regions, the back office kept in Dynamics 365.